Monday, December 2, 2013

Fake Meat So Good You'd Give Up the Real Stuff?

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Date: Dec 2, 2013 5:15 AM
Subject: Fake Meat So Good You'd Give Up the Real Stuff?
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ECONUNDRUMS YOUR ENVIRONMENTAL DILEMMAS SOLVED

 

MOTHER JONES

December 2, 2013

 

THIS WEEK'S ECONUNDRUM

Fake Meat So Good You'd Give Up the Real Stuff?

Venture capitalists, including Bill Gates and the cofounders of Twitter, have been pouring serious cash into ersatz animal products. Their goal is to transform the food system the same way Apple changed how we use phones, or how Google changed the way we find information.

These new products are not the Boca Burgers of the '90s, thinly concealed soy loaves designed to make vegetarians feel less ostracized at a barbecue. Rather, these entrepreneurs are determined to realign plant proteins into tasting and feeling exactly like meat.

Are they succeeding? To find out more about the new guard of fake meat, click here. [READ MORE]

 

Mother Jones

 

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